Hyundai, Kia To Establish Distinct Brand IdentitiesFor a long time, the only brand with a poorer reputation than Hyundai was Kia. Despite being a subsidiary of Hyundai, Kia‘s vehicles were often a grade lower in quality, using decade-old Mazda engineering and projecting an image of cheap vehicles for those with poor credit (or poor taste). Now, Kia is on a roll, [...] more
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