Alfa Romeo U.S. Launch Given Top PriorityFiat CEO Sergio Marchionne is Producing Alfa Romeo’s U.S. re-launch a top priority, calling it “almost certainly the most tough factor I need to do”. Alfa Romeo last sold cars inside the U.S. in 1995, but the brand still has a strong image inside the U.S., spurring Marchionne to concentrate efforts on North America. Alfa Romeo’s image [...] more
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