Toyota Prius Plug-In Hybrid Orders BeginFurthermore with Japanese government rebates, the price of the PHV drops to about 2.76 million yen (roughtly $35,000). That's less than projected European pricing for the car when it goes on sale (estimates place MSRP in Europe to be around the equivalent of some $37,000 US), though above projected Stateside pricing ($32,000). more
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